DesignKit (Meitu Design Studio) is an AI-driven integrated design platform under Meitu Inc., launched in 2023 for commercial design and creative scenarios, and by 2026 it has evolved into a smart creation hub covering e-commerce, social media, advertising, printing, and more. Its core positioning is not merely a simple image generation tool, but rather an AI visual generation, intelligent editing, and automated workflow foundation that helps non-professional users complete the entire design pipeline from concept to finished product, with a particular focus on high-frequency commercial needs such as e-commerce model outfit changing, product image compositing, and marketing poster generation.

Leveraging Meitu's proprietary imaging algorithm engine (including generative models, pose estimation, and semantic segmentation technologies from the Meitu Imaging Lab, MT Lab), the platform condenses complex operations such as layers, channels, and masks in traditional design software into natural language interactions and intelligent parameter adjustments. In terms of industry standing, DesignKit has secured a leading position in the domestic AI design tool market. Its e-commerce model outfit changing feature is widely used by merchants on Taobao, Pinduoduo, and cross-border independent sites to produce product materials, generating millions of images daily. It continuously empowers e-commerce ERPs and SaaS site-building tools through open APIs.

• AI Product Image Generation and Model Outfit Changing - Upload a single flat-lay photo of a garment or product, and automatically generate model try-on effects with realistic human body structures. Supports intelligent switching among different body types, skin tones, scenes, and poses, without the need for additional photoshoots.
• Intelligent Poster and Marketing Copy Design - Input theme keywords or product information, and perform semantic matching across a template library of hundreds of thousands of designs. Generate complete posters including main images, titles, and promotional information in one click, with batch color scheme and font replacement.
• AI Image Expansion and Lossless Restoration - Use generative inpainting technology to extend image content, repair defects, and fill missing backgrounds for low-resolution or incompletely composed images. Ideal for old photo restoration and enhancing e-commerce product detail images.
• One-Click Multi-Size Adaptation - Automatically crop or rearrange designed main visuals to fit the required proportions of different platforms such as Xiaohongshu, WeChat Moments, WeChat Official Account covers, and Taobao main images, reducing repetitive work.
• Team Collaboration and Cloud Asset Library - Provide enterprise-level team spaces supporting real-time multi-user comments, version history tracking, and centralized cloud management of brand fonts, logos, and frequently used assets.
• AI Background Removal and Batch Processing - Precisely separate foreground from background, support transparent background export, and perform batch operations such as color adjustment, watermarking, and compression on thousands of images.

• Registration and Login - Visit the official website (designkit.cn) and register quickly using your mobile number, WeChat, or email. New users receive complimentary trial credits by default. It is recommended to first complete a project on the Web version to familiarize yourself with the workflow.
• Choose a Creation Mode - On the homepage navigation bar, select entries such as "AI Design" or "E-commerce Tools". For product images, click "AI Model Outfit Changing"; for posters, enter "Intelligent Poster" and choose a template category; alternatively, you can use the "Blank Canvas" for free-form design.
• Input Descriptions and Adjust Parameters - Upload a product image or select a template as required, then describe the desired scene, style, and model characteristics in natural language within the prompt box (for example, "an Asian female wearing a black dress, standing in a minimalist white photo studio with soft lighting"). At the same time, you can adjust the number of generated results, aspect ratio, and atmosphere intensity. The system typically returns results within 5-30 seconds.
• Fine Editing and Export - On the results page, directly paint over local areas to modify or replace backgrounds. Once satisfied, click "Download" to export in formats such as PSD, PNG, and JPG. The team version also allows you to save final assets to a shared space and distribute them to e-commerce platforms or print shops with one click.

Example 1 (E-commerce Apparel Merchant) - Prompt: "White oversized long-sleeve T-shirt with front print, model is a male around 20 years old, slim build, smiling in front of a street graffiti wall, full-body shot, natural daylight". Expected output: A set (or four images with different poses) of model wearing effects highly consistent with the product's fit, without needing a real model for the shoot.

Example 2 (Social Media Operations) - Prompt: "Create a Xiaohongshu cover image for new coffee beans, Japanese hand-drawn illustration style, main title 'Morning Awakening', subtitle 'Medium-dark Roast · Nutty Cocoa Flavor', size 3:4". Expected output: A polished cover ready for direct publication, featuring an illustration background, typography, and brand color palette.

Example 3 (Design Beginner) - Prompt: "Replace the background of this sideboard product image with a minimalist Nordic living room, light wood floor texture, vase and rug blurred, keep the cabinet details clear". Expected output: A product scene image with realistic depth of field and harmonious lighting, suitable for use in e-commerce detail pages.

• Deep Accumulated Imaging Algorithm Capabilities - Meitu has over a decade of expertise in beauty, portrait, and image restoration technologies, giving it a distinct advantage over pure generative AI tools in the accuracy of body pose alignment, skin texture realism, and natural deformation of clothing in model outfit changing, with minimal issues of limb distortion or clipping.
• Deep Optimization for E-commerce Vertical Scenarios - Dedicated workflows are customized for product transparent images, flat-lay images, model images, etc., enabling one-click completion of the entire process from original image to multi-scenario application images, effectively reducing material costs for e-commerce sellers.
• Extremely Low Learning Curve - No design background is required; everything is driven by natural language in Chinese. The interface is clean and intuitive, and the average total workflow time is under 5 minutes, whereas traditional outsourced design often takes hours or days.
• Vast Template and Asset Ecosystem - Includes millions of copyright-cleared templates, fonts, and illustration elements, continuously updated with trending marketing styles, avoiding user infringement risks or additional costs for purchasing assets.
• Flexible Enterprise Deployment Options - Supports SaaS subscription, private deployment, and API integration, enabling seamless integration with e-commerce ERPs, cross-border e-commerce ERPs, and site-building platforms (such as Shopify and Shoplazza) for automated batch image generation.

Comparison with mainstream competitors: Canva Chinese version (Kejuan), Gaoding Design, and general AI generation tools like DALL·E / Midjourney. Compared to Canva and Gaoding Design, DesignKit is more professional in AI model outfit changing and specific product image generation—the former two focus more on template editing and asset stacking, lacking fine control over clothing deformation and body pose. Compared to generic generative models like Midjourney, DesignKit preserves the authentic details and brand characteristics of the product (e.g., undistorted logos, accurate zippers and stitching), and provides a smoother commercial workflow through localized Chinese prompts and customer support.

• For e-commerce scenarios requiring high fidelity in product details, DesignKit holds a significant advantage.
• In team collaboration and batch production capabilities, it is on par with Canva, but more tailored to the habits of Chinese users.
• In creative freedom, DesignKit is slightly lower than general AI generation tools, but it compensates with controllability and stability, resulting in higher commercial conversion efficiency.

DesignKit adopts a "free trial + subscription" business model, along with enterprise custom solutions.

• Free Tier - Upon registration, new users receive a certain number (usually dozens per month) of AIGC generation credits, which can be used for basic features such as AI model outfit changing and intelligent posters, with export options that include a platform watermark.
• Personal Pro - Approximately 30-60 RMB/month (with annual payment discounts), offering higher generation quotas, watermark-free downloads, access to a commercial asset library with 200,000+ items, 4K HD export, and advanced features (such as AI image expansion and batch processing).
• Team Version - Billed per seat (approximately 80-120 RMB/month per seat), including additional administrative permissions (member roles, approval workflows, shared brand toolkits) and enhanced cloud storage capacity, suitable for advertising agencies and e-commerce operations teams.
• API Access and Custom Solutions - For B2B clients, billed per call (approximately 0.1-1 RMB per call), supporting private deployment and feature customization. Pricing is determined through commercial negotiation based on purchase volume and support level.

• E-commerce and Cross-Border E-commerce Sellers - Small and medium merchants and Taobao/Pinduoduo/Shopify store owners who require large volumes of product model images and scene images but lack budgets for photoshoots, enabling rapid generation of high-conversion materials.
• Designers and Creative Professionals - Graphic designers and UI/UX designers can use it to quickly produce drafts or replace repetitive tasks such as background removal and layout, allowing them to focus on creative planning and in-depth detail refinement.
• Self-Media and Marketing Operations Staff - Bloggers on Xiaohongshu, WeChat Official Accounts, Douyin, and corporate new-media teams use templates and intelligent layout to efficiently produce image accompaniments and promotional posters that comply with platform rules.
• Non-Professional Office Users - Employees in administration, HR, marketing, etc., who need to create promotional materials but lack design skills, can generate meeting backgrounds, recruitment posters, and internal notice images through natural language, reducing cross-department communication costs.

• Fast Product Listing for Clothing - Merchants convert flat-lay clothing images into multiple posed model images with one click and automatically crop them to platform sizes (white background, scene, detail) for direct upload to product detail pages, reducing design labor time.
• E-commerce Promotion Preparation - During events like Double 11, operations staff use AI to batch-generate different versions of main visual posters and quickly swap promotional copy in templates (e.g., "Spend 300 get 30 off" or "Limited-time 50% off") for A/B testing.
• Daily Content for Social Media Accounts - Self-media creators input a topic in voice or text daily to receive image suggestions and layout recommendations, automatically generating visual assets that fit cover dimensions, maintaining high-frequency updates.
• Brand Asset Standardization for Enterprises - Marketing departments upload brand logos, VI color palettes, and standard fonts to the team asset library. Employees are forced to use uniform templates for any external materials, ensuring brand consistency.
• Pre-Production Sampling for Print and Custom Gifts - Design companies use AI to generate multiple versions of T-shirt designs or gift box packaging mockups for quick client approval, then use high-resolution originals to create print files.