Coze (Kouzi) is ByteDance's one-stop agent (AI Agent) development and operation platform, positioned as a "low-code/no-code AI Bot factory." It encapsulates large language models, plugin systems, knowledge bases, workflow orchestration, and multi-channel deployment as visual components, allowing users to build agents with complex reasoning, tool invocation, and memory capabilities without requiring programming expertise. The platform was born in 2023 and, after multiple iterations, had formed a complete ecosystem covering individual developers, enterprise customers, and industry solutions by 2026, making it one of the platforms with the largest user base and highest activity in the domestic agent development field.

Its core technical foundation relies on ByteDance's self-developed cloud-native infrastructure and Volcano Engine computing power, deeply integrating the Doubao series of large models while also being compatible with mainstream domestic and international models (such as Zhipu, Baichuan, MiniMax, etc.) and open-source models (such as DeepSeek, Qwen), providing a unified model routing and switching mechanism. Coze's position in the industry is reflected in the fact that it is not only a tool but also an important promoter of the Agent Runtime standard. Through open APIs, plugin protocols, and cross-platform SDKs, it is becoming the middle layer connecting AI capabilities with business scenarios. By 2026, Coze had evolved from a simple Bot-building tool into an agent operations platform with observability, version management, and a closed-loop commercialization, exerting significant influence in the enterprise market and the global ecosystem.

• Visual Workflow Orchestration - Build complex logic chains by dragging and dropping nodes, supporting advanced process controls such as conditional branches, loops, parallel execution, and manual approval. It can link LLM calls, code blocks, databases, API requests, and external tools to automate everything from simple Q&A to multi-step business processes.
• Multi-Plugin Ecosystem and Tool Invocation - Built-in hundreds of official and community plugins (such as news search, weather query, image generation, data analysis, web parsing, etc.), while also supporting custom user plugins (OpenAPI specification import), giving agents real-time information retrieval and external system operation capabilities.
• Knowledge Base Management and RAG Enhancement - Provides knowledge base construction for structured and unstructured documents, supporting automatic segmentation, vectorized indexing, and hybrid retrieval to achieve precise Q&A based on private data, with support for dynamic knowledge base updates and permission management.
• Multi-Model Routing and Hybrid Reasoning - Users can configure different models for different tasks, support model result comparison and optimal output selection, and provide advanced reasoning strategy tools such as prompt optimizers and chain-of-thought templates to improve the quality of answers to complex problems.
• One-Click Multi-Channel Publishing - One-click deployment to 10+ channels including Feishu (Lark), DingTalk, WeChat Official Accounts, Douyin Mini Programs, Web applications, and API interfaces, with personalized configuration and dialogue strategies for each channel, significantly reducing user reach costs.
• Agent Store and Commercialization Tools - Built-in Bot Discovery and a revenue-sharing mechanism. Developers can directly publish paid Bots or offer subscription services. The platform also provides operational capabilities such as call statistics, user feedback collection, A/B testing, and version grayscale release.

• Step 1: Register and Log In - Visit the official website (coze.cn) and register using your phone number or Douyin/Feishu account. New users automatically receive free quota and can start experiencing the platform without binding a credit card.
• Step 2: Create an Agent and Configure Persona - Click "Create Agent," enter the Bot name, avatar, and detailed system prompt. It is recommended to follow the official structured template of "Persona - Skills - Limitations," such as clearly defining identity, target users, response style, and prohibited areas.
• Step 3: Add Skills and Knowledge - In the "Skills" panel, select the required plugins (such as search, image generation). In the "Knowledge" module, upload PDFs, Word documents, or web links as private data sources. For complex logic, enter the workflow canvas and drag nodes to build automated processes.
• Step 4: Test, Tune, and Publish - Use the debug panel on the right to conduct multi-turn dialogue tests, observe intermediate variables and tool invocation results, and adjust prompts or trigger strategies based on performance. Once satisfied, click "Publish" and select distribution channels (such as Web app, Feishu bot, or API), while also setting service quotas and permissions.

Example 1: Market Research Assistant - Prompt template: "You are a senior market analyst. Based on the latest industry data, compare and analyze the penetration rate differences of new energy vehicles in the European and American markets. Output a structured report with data sources." Expected output: Coze invokes search plugins to fetch authoritative data, uses workflows to organize data into a comparison table, combines it with trend chart text analysis, and finally generates a complete report with cited sources, automatically reminding users to pay attention to policy risk factors.

Example 2: Customer Service Ticket Auto-Classification - Prompt template: "As an after-sales service robot, when a user reports a problem, first determine the problem type (fault/return/consultation/complaint), then match solutions based on the knowledge base. If it cannot be resolved, mark it as 'manual handling' and attach a ticket summary." Expected output: Upon receiving each inquiry, the Bot automatically executes the classification node, knowledge retrieval node, and ticket generation node in the workflow, returning accurate responses or manual transfer instructions, with the entire process taking less than 2 seconds.

Example 3: Self-Media Topic Planning - Prompt template: "Based on current online trends and the vertical domain knowledge base, generate 10 short video topics, score them by heat, novelty, and creation difficulty, then recommend the best one to execute and provide a shooting outline." Expected output: Coze first retrieves real-time trending list plugins, then integrates the user-uploaded domain content library, and outputs a complete planning proposal including titles, keywords, highlight analysis, and shooting steps, which can be directly exported as a Feishu document.

• Low Barrier and High Ceiling in Parallel - No-code users can build Bots from zero basics, while technical users can achieve unlimited expansion through code blocks, API integration, and custom plugins, spanning from prototype validation to production-level applications.
• Full-Chain Ecosystem Closed Loop - Leveraging the ByteDance ecosystem, Coze naturally connects to Feishu, Douyin, and Volcano Engine resources, providing one-stop services from development to distribution and monetization, with a short and mature commercial conversion path.
• Model Flexibility and Cost Optimization - Supports mixed invocation of multiple models, allowing users to flexibly select models based on task complexity. Combined with quota management, caching, and load balancing strategies, it can significantly reduce inference costs (official estimates average 30%-50% reduction).
• Localization Capability for China - Deeply optimized for Chinese semantic understanding, policy compliance, and social media platform integration. The knowledge base supports common domestic document formats (such as WeChat articles, PDF scans), and the plugin market focuses on high-frequency domestic applications (such as Amap, Tianyancha, Qichacha).
• Active Community and Template Assets - The platform provides a high-quality Bot template library (covering 20+ industries such as customer service, education, and marketing) and script cases. The community produces hundreds of reusable workflow templates each week, significantly reducing the difficulty of cold starts.

Comparison with Dify - Dify also emphasizes open source and workflow orchestration, but its ease of use is more oriented toward technical users. Coze provides stronger managed services and a zero-code experience, with richer Chinese plugins and publishing channels. Dify supports private deployment, while Coze is more suitable for rapid cloud deployment.

Comparison with Baidu Qianfan AppBuilder - Baidu Qianfan AppBuilder relies on the ERNIE Bot ecosystem and has channel advantages in government affairs and traditional enterprise scenarios, but Coze is superior in creative gameplay, multi-model compatibility, and community activity, with broader coverage of C-end platforms (such as Douyin).

Comparison with GPTs (OpenAI) - OpenAI GPTs is popular in overseas markets, but its configuration flexibility is lower and it lacks Chinese platform integration. Coze fills the domestic gap through visual workflows and cross-platform distribution capabilities, and is more complete in enterprise-level features (such as permission management, version control).

Coze adopts a hybrid business model of "freemium + enterprise customization."

• Free (Starter) - Provides complete creation, testing, and publishing functions, including a monthly free quota of API calls (e.g., 50 interactions per day), support for all basic plugins and knowledge bases (limited to 1GB capacity), and can be published to personal channels. Suitable for personal learning and low-traffic validation.
• Pro - Priced at approximately 99 yuan/month (or 980 yuan/year), providing higher call quotas (e.g., 50,000 calls per month), dedicated customer service channels, priority for plugin expansion, faster inference speeds, and advanced data dashboards. Developers can try it free for 7 days.
• Team - Priced at approximately 399 yuan/month, supporting collaboration for teams of 5 or more, including project management, role permissions, shared workflows and knowledge bases, private plugin repositories, and audit logs, suitable for small and medium-sized enterprises.
• Enterprise - Provides private deployment, VPC isolation, SSO integration, customized SLAs, expert support, and dedicated model tuning. Pricing requires business discussion, mainly targeting large groups and government/enterprise customers.
• API Billing - For standalone API calls (outside publishing channels), billing is per call or per token, typically 0.002 yuan/call (basic models). Complex workflows can be configured with dedicated annual packages. Additionally, developers can publish paid Bots in the Bot Store, and the platform charges a 10%-20% channel commission.

• Software Engineers and AI Developers - Need to quickly build or prototype AI applications. Use Coze's code blocks, OpenAPI plugins, and API interfaces to integrate agents into existing systems, saving engineering costs of building RAG and orchestration from scratch.
• Product Managers and Business Analysts - Can generate interactive prototypes without writing code, verify business logic through visual workflows, and quickly deploy to Feishu or WeChat Work for internal testing, accelerating product iteration cycles.
• Self-Media Creators and Content Operators - Use Coze's search plugins, topic generators, and cross-platform publishing capabilities to efficiently produce topics, scripts, and materials, and can create dedicated fan Bots to increase engagement.
• Enterprise Operations and Customer Service Teams - Build intelligent customer service, ticket automation, and enterprise knowledge Q&A Bots to reduce labor response costs, and continuously optimize service strategies through backend data analysis.
• Students and Researchers - Used for academic literature organization, experimental data analysis, automatic summary generation, and building personalized learning assistants. The free quota is sufficient to support daily research needs.

• Workplace Document Writing and Optimization - Generate weekly reports, meeting minutes, business emails, and marketing copy. Combined with company templates in the knowledge base, ensure consistent style and inclusion of key data.
• Programming Assistance and Code Refactoring - Through code plugins and execution of Python scripts, accomplish code explanation, bug location, unit test generation, and even expose as a low-code backend service via API.
• Intelligent Customer Service Consultation - 7x24-hour automatic responses to product inquiries, order queries, and after-sales guidance. Supports multi-turn dialogue and emotion recognition, and automatically carries complete context when transferring to human agents.
• Multilingual Localization Translation - Integrate translation plugins and terminology databases to achieve multi-language mutual translation including minor languages, with precise terminology control for specific domains (legal, medical).
• Data Collection and Analysis - Trigger workflows on a schedule to scrape e-commerce prices and public opinion data, perform cleaning, and generate visual reports to help users grasp real-time market dynamics.
• Education and Training - Build virtual tutors or simulated dialogue characters for language learning, interview simulation, historical figure conversations, etc. Use the knowledge base to limit response range and ensure content accuracy.