Zhipu Qingyan is a new-generation general-purpose large model conversational assistant launched by Beijing Zhipu Huazhang Technology Co., Ltd. (Zhipu AI), built on its self-developed GLM-4 series base models. As a benchmark product in the domestic large model camp, Zhipu Qingyan deeply integrates natural language understanding, multimodal perception, and knowledge reasoning capabilities, aiming to provide users with a safe, controllable, and efficient intelligent interaction experience. The product positioning has evolved from an early general-purpose chatbot to a high-performance AI productivity platform covering complex tasks such as office work, programming, academia, and creativity.

On the technical foundation, Zhipu Qingyan relies on the GLM-4 model architecture, employing Mixture of Experts (MoE) and efficient attention mechanisms, reaching international leading levels in dimensions such as Chinese semantic understanding, long-text processing, and logical reasoning. Its R&D background originates from frontier achievements of the Knowledge Engineering Laboratory at Tsinghua University's Department of Computer Science. After training on massive high-quality data and optimization through Reinforcement Learning from Human Feedback (RLHF), it ensures content compliance while significantly reducing hallucination rates. Currently, Zhipu Qingyan has become a large model product registered with the Cyberspace Administration of China and has been selected in the first-tier of multiple authoritative evaluation rankings, setting new industry standards in comprehensive capability, reasoning accuracy, and tool invocation efficiency for Chinese large models.

• Deep Dialogue and Context Understanding - Supports ultra-long context (up to 128K tokens), enabling continuous analysis of entire books, long contracts, or multi-round complex dialogues, with precise memory of user intent and preferences.
• Multimodal Interaction Engine - Integrates text, image, and speech input capabilities, supporting image parsing, OCR recognition, speech transcription, and text-to-image generation (via built-in COGView/COGVideo models), providing a unified entry point for cross-modal tasks.
• Agent Workflow - Built-in AutoGLM framework can autonomously plan tasks, invoke external tools (e.g., search, calculator, Python interpreter, API interfaces), automatically decomposing complex problems and executing them step by step.
• Vertical Domain Knowledge Enhancement - Instruction-tuned for scenarios such as law, healthcare, finance, and education, delivering high-quality outputs like professional term explanations, case analysis, and financial metric interpretation.
• Code Generation and Debugging Suite - One-click generation of runnable code, supporting 20+ languages including Python, JavaScript, and SQL, with comments and unit test suggestions, and real-time execution of Python code with result feedback.
• Personalization and Knowledge Base Management - Users can create custom instruction templates, set role-play modes, and upload private documents to build exclusive knowledge bases, enabling enterprise-level Q&A and content generation.

• Registration and Login - Visit the official website chatglm.cn and register quickly using a mobile number or WeChat QR code. The free version allows basic features without payment, available on web, Windows/macOS clients, and mobile apps (iOS/Android).
• Interface Navigation - The main interface consists of a dialogue area and a functional sidebar (including an agent marketplace, document parsing, knowledge base, and history records). At the top, you can switch between GLM-4 flagship/speed models, and on the right, adjust parameters such as temperature and randomness (advanced mode).
• Input Prompts and Tasks - Directly enter questions or needs in the input box, supporting natural language commands. You can @ specific agents (e.g., "Code Expert," "Legal Assistant") or use built-in prompt templates (e.g., "Write a weekly report," "Translate an article"). For complex tasks, click "One-click Decomposition" to let the AI generate an execution plan automatically.
• Export and Collaboration - Dialogue results can be exported with one click to Markdown, PDF, or Word documents, or code blocks can be copied directly. Supports sharing dialogue links via WeChat or email, and enterprise users can sync to team spaces for integrated multi-person collaboration.

Example 1: Workplace Copywriting - Prompt: "Please write an outline for a Q1 2026 smart home user growth review report from a product manager's perspective, including core metrics, campaign review, attribution analysis, and improvement plan." Expected output: Generates a structured outline with key points for each section, automatically inserting data suggestions (e.g., DAU, conversion rates), with a professional and readable language style.

Example 2: Programming Assistance - Prompt: "Write a Python script that reads a CSV file, automatically cleans missing values, and outputs a statistical summary, with clear comments." Expected output: Complete runnable code, including pandas library use and exception handling, with three lines of comments explaining key steps; users can copy and execute it directly in an IDE.

Example 3: Academic Research - Prompt: "Explain the principles of the self-attention mechanism in Transformers, and compare its advantages and disadvantages with RNNs in long sequence processing, and list them in a table." Expected output: Provides point-by-point explanations with mathematical formulas (LaTeX) and comparison tables, along with suggested references to aid paper writing.

• Top-tier Chinese Comprehension - Deeply optimized on massive Chinese corpora, mastering idioms, classical poetry, dialects, and industry jargon far better than similar international products, with outputs more aligned to local contexts.
• Safety, Controllability, and Compliance - Registered with national generative AI regulations, equipped with multi-level content review mechanisms that strictly filter sensitive information, suitable for high-compliance scenarios such as government and finance.
• Cost-effective Long-text Processing - The free version supports 20K context, while the paid version supports 128K, with API pricing at only 1/10 of GPT-4 for similar specifications, significantly reducing enterprise integration costs.
• Robust Tool Invocation Ecosystem - Natively integrates the AutoGLM agent, enabling autonomous use of 30+ external tools such as search, code execution, and web parsing, delivering the automated experience of "just say it and get it done."
• Continuous Iteration and Open-source Heritage - Backed by the Tsinghua team, the open-source versions of GLM series promote a vibrant community ecosystem, feeding back rapid feature evolution and forming a closed-loop "research-engineering-product" iteration advantage.

Similar competitors include ChatGPT (OpenAI), Wenxin Yiyan (Baidu), and Tongyi Qianwen (Alibaba). Compared to ChatGPT, Zhipu Qingyan excels in Chinese context comprehension, slang handling, and local compliance services, while offering more free quota; against Wenxin Yiyan, it has better code generation accuracy and multimodal consistency, without ad interruptions; compared to Tongyi Qianwen, Zhipu Qingyan's agent workflow is more mature, supporting custom tool invocation, and demonstrates deeper reasoning in research and academic scenarios. Overall, Zhipu Qingyan is positioned as a Chinese-localized, reliability-first general large model, performing exceptionally well in vertical domains such as law and healthcare.

Zhipu Qingyan adopts a compound business model of "free + subscription + API pay-as-you-go." The basic free version provides access to the standard GLM-4 model with a daily limit of approximately 30 dialogues, supports document upload and code execution, and is suitable for light users.

• Free Version - 0 yuan, includes the standard model, basic tool invocation, 20K context, with ad support (non-mandatory).
• Qingyan Pro Membership - About 30 yuan/month (240 yuan yearly), offering extended 128K context, priority queueing, GLM-4-Plus high-precision model, image generation, and exclusive access to advanced agents.
• Qingyan Team Plan - For teams of 10 or more, featuring a customized management console, shared knowledge bases, member permissions, and usage audits, at around 300 yuan per person/year.
• API Open Platform - Billed by tokens: GLM-4 general version: input 0.5 yuan/1K tokens, output 2 yuan/1K tokens; GLM-4-Plus version: input 1 yuan/1K tokens, output 5 yuan/1K tokens; batch processing discounts (50%) and private deployment quotes are available.

Additionally, customized fine-tuning, hybrid cloud deployment, and exclusive model training services for enterprises are offered at project-based pricing.

• Software Engineers and Developers - Leverage code generation, debugging, SQL query optimization, and API documentation writing to boost development efficiency, engaging in technical Q&A and architecture design.
• University Students and Researchers - Assist in literature review, paper polishing, experimental data analysis, and formula derivation, supporting rigorous academic style and citation formats (APA/MLA).
• Self-media Creators - Rapidly produce short video scripts, viral WeChat articles, Xiaohongshu notes, and use multimodal generation to create accompanying images, keeping pace with trending topics.
• Corporate Operations and Managers - Efficiently generate weekly/monthly reports, competitor analysis, customer emails, marketing campaign plans, and build internal employee AI Q&A assistants through knowledge bases.

• Workplace Copywriting - Write business emails, presentation PPT outlines, meeting minutes, and project acceptance reports, with styles customizable to formal, concise, or motivational.
• Programming Assistance and Code Refactoring - Provide automatic bug fix suggestions, unit test generation, old code refactoring migration (e.g., from Python2 to Python3), and explain complex open-source project source code.
• Smart Customer Service Consultation - Enterprises integrate the API to build 24/7 customer service bots, automatically answering product FAQs, return and exchange processes, supporting multi-turn dialogues and sentiment awareness.
• Multilingual Localization Translation - Translate product manuals and website content between Chinese-English, Chinese-Japanese, or Chinese-Korean while preserving terminology glossaries and adjusting culturally appropriate expressions.
• Education and Training - Generate exercises, mock exam dialogues for students, or act as a language learning partner; create lesson plans and interactive classroom scripts for teachers.
• Data Insight and Decision Support - Upload Excel/CSV files, allowing the AI to automatically generate data visualization descriptions, anomaly attribution, trend predictions, and business recommendation summaries.